No matter what business or organization you work in, the competition is becoming fierce. Whether you are a not-for-profit attracting donors or a business in an extremely competitive industry, the time to make that first impression is shrinking. In addition, the method we engage with our customers is changing significantly.
Has your organization begun to embrace inbound marketing strategies? Marketing leaders have been transforming their plans and initiatives to capture the attention of a new breed of consumer with Inbound Marketing practices.
I have the opportunity in my role to talk with and listen to many people. It is one of the most enjoyable aspects of my work. Over the past few months, I have heard business "Thought Leaders" express one primary observation in today's business culture: Our interactions are in a state of fundamental change.
My wife and I recently finished building our home. I’ve renovated a number of houses, but this was my first experience with new construction. Now that the dust has (mostly) settled, I’ve been admiring the finished product and reflecting on the experience. I came to realize there are some helpful similarities between building our home and implementing CRM solutions within organizations.
Instability and unpredictability are the norm in our economy and business world. As I meet with business leaders, almost all of them are grappling with the uncertainty of their business model, and with good reason. We all see the headlines and the winners and losers that are created in this instability. Think of Apple, Nokia, Microsoft, Kodak and Instagram, all of these companies have seen change impact their business model either negatively or positively.
It is impossible to pick up any publication today that doesn't make some mention of the impact social media is having on the business world and how we engage with customers and prospects.
Companies that find themselves in an increasing, competitive landscape are challenged to delight their customers while providing value. Customer expectations are on a steady incline and a "one size" fits all approach is no longer an acceptable mode of engagement with customers, whether that be in marketing, sales or customer service.
The days of summer are upon us and EHTC is celebrating summer by sharing best practices in sales, marketing, and customer service.
In the last five years, how companies connect with customers has undergone extreme change. In fact, it has changed so much that we no longer refer to it as "communicating" but rather "engagement". The term "Communicating" with customers has a connotation of "one way" communication, not because the words imply "one way", but because the history of customer communications and marketing has been mostly one way.