CRM: Engaging Customers Today

Posted on Tue, Jan 14, 2014

In the last five years, how companies connect with customers has undergone extreme change. In almost every aspect, one way marketing communication is going away. How customers engage with your organization is more important than collecting the one way marketing messages that have been sent out.

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Tags: Dan Holzgen, Engaging Customers, Customer Relationships, Business Technology, SBS Group Grand Rapids, CRM

Gaining a Competitive Edge with Video - Complimentary Whitepaper

Posted on Thu, Mar 28, 2013

No matter what business or organization you work in, the competition is becoming fierce.  Whether you are a not-for-profit attracting donors or a business in an extremely competitive industry, the time to make that first impression is shrinking. In addition, the method we engage with our customers is changing significantly.   

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Tags: Elevate-Performance, Marketing, CRM

Inbound Marketing and CRM Strategy

Posted on Fri, Feb 08, 2013

Has your organization begun to embrace inbound marketing strategies? Marketing leaders have been transforming their plans and initiatives to capture the attention of a new breed of consumer with Inbound Marketing practices. 

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Tags: Elevate-Performance, Marketing, Inbound Marketing, CRM

What Will Be Hot In 2013?

Posted on Mon, Dec 10, 2012

I have the opportunity in my role to talk with and listen to many people.  It is one of the most enjoyable aspects of my work.  Over the past few months, I have heard business "Thought Leaders" express one primary observation in today's business culture: Our interactions are in a state of fundamental change.  

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Tags: technology consulting, ERP, Elevate-Performance, Marketing, CRM

Pre-plan, customize a bit and keep it simple: how to build a house (or successfully implement CRM).

Posted on Mon, Nov 19, 2012

My wife and I recently finished building our home. I’ve renovated a number of houses, but this was my first experience with new construction.  Now that the dust has (mostly) settled, I’ve been admiring the finished product and reflecting on the experience.  I came to realize there are some helpful similarities between building our home and implementing CRM solutions within organizations. 

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Tags: technology consulting, Technology Solutions, Elevate-Performance, business consulting, CRM

Business Success in Uncertain Times - 4 Traits Leaders Exhibit

Posted on Mon, Oct 22, 2012

Instability and unpredictability are the norm in our economy and business world.   As I meet with business leaders, almost all of them are grappling with the uncertainty of their business model, and with good reason.  We all see the headlines and the winners and losers that are created in this instability.  Think of Apple, Nokia, Microsoft, Kodak and Instagram, all of these companies have seen change impact their business model either negatively or positively.    

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Tags: ERP, Dan Holzgen, Technology Solutions, Elevate-Performance, CRM

Selling Success in the Age of Social Media

Posted on Wed, Aug 22, 2012

It is impossible to pick up any publication today that doesn't make some mention of the impact social media is having on the business world and how we engage with customers and prospects.

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Tags: Elevate-Performance, Sales Management, Marketing, CRM

Marketing ROI and Big Data

Posted on Fri, Aug 03, 2012

Companies that find themselves in an increasing, competitive landscape are challenged to delight their customers while providing value.  Customer expectations are on a steady incline and a "one size" fits all approach is no longer an acceptable mode of engagement with customers, whether that be in marketing, sales or customer service.

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Tags: ERP, Elevate-Performance, CRM

Summer iPad Give-a-way from EHTC Summer School Success Series

Posted on Fri, Jun 08, 2012

The days of summer are upon us and EHTC is celebrating summer by sharing best practices in sales, marketing, and customer service. 

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Tags: Elevate-Performance, Sales Management, Marketing, CRM

The Latest Innovations in CRM Technology Spring 2012

Posted on Mon, May 07, 2012

In the last five years, how companies connect with customers has undergone extreme change.  In fact, it has changed so much that we no longer refer to it as "communicating" but rather "engagement". The term "Communicating" with customers has a connotation of "one way" communication, not because the words imply "one way", but because the history of customer communications and marketing has been mostly one way. 

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Tags: Elevate-Performance, Sales Management, CRM