No matter what business or organization you work in, the competition is becoming fierce. Whether you are a not-for-profit attracting donors or a business in an extremely competitive industry, the time to make that first impression is shrinking. In addition, the method we engage with our customers is changing significantly.
Has your organization begun to embrace inbound marketing strategies? Marketing leaders have been transforming their plans and initiatives to capture the attention of a new breed of consumer with Inbound Marketing practices.
I have the opportunity in my role to talk with and listen to many people. It is one of the most enjoyable aspects of my work. Over the past few months, I have heard business "Thought Leaders" express one primary observation in today's business culture: Our interactions are in a state of fundamental change.
It is impossible to pick up any publication today that doesn't make some mention of the impact social media is having on the business world and how we engage with customers and prospects.
The days of summer are upon us and EHTC is celebrating summer by sharing best practices in sales, marketing, and customer service.
We often hear, "your company must engage in social media." And we find statistics that 48% of 18-34 year olds check Facebook as soon as they wake up (Facebook statistics August 2011) or an entire generation almost exclusively communicates on Facebook and Twitter, but we are still grappling with the ROI.
On the heels of this long recession, organizations are taking a deep look at just how well they know their customers. It is no easy task, but working to know your customers better can have a significant impact on your revenue streams.
When will blogging become part of your everyday activities? Some may think the time to write a blog is as burdensome as scrubbing the kitchen tiles with a toothbrush. Others may see blogging as a massive undertaking.
Yet put into perspective, blogging and the value it may have creating and developing your brand, is a reason to make it part of your everyday activities.
Welcome to 2012! I am sure many of you have spent some time over the last month or so, thinking and planning for 2012. And if you have, you've likely realized that connecting with your customers has changed quite dramatically over the last 5-10 years.
How successful were you in growing revenue this year? If you are a sales leader in your organization, you have already begun to plan for 2012 and its success. So what are the Best-in-Class doing to grow topline revenue for next year?