It is impossible to pick up any publication today that doesn't make some mention of the impact social media is having on the business world and how we engage with customers and prospects.
The days of summer are upon us and EHTC is celebrating summer by sharing best practices in sales, marketing, and customer service.
In the last five years, how companies connect with customers has undergone extreme change. In fact, it has changed so much that we no longer refer to it as "communicating" but rather "engagement". The term "Communicating" with customers has a connotation of "one way" communication, not because the words imply "one way", but because the history of customer communications and marketing has been mostly one way.
When will blogging become part of your everyday activities? Some may think the time to write a blog is as burdensome as scrubbing the kitchen tiles with a toothbrush. Others may see blogging as a massive undertaking.
Yet put into perspective, blogging and the value it may have creating and developing your brand, is a reason to make it part of your everyday activities.
Welcome to 2012! I am sure many of you have spent some time over the last month or so, thinking and planning for 2012. And if you have, you've likely realized that connecting with your customers has changed quite dramatically over the last 5-10 years.
How successful were you in growing revenue this year? If you are a sales leader in your organization, you have already begun to plan for 2012 and its success. So what are the Best-in-Class doing to grow topline revenue for next year?
The other day I woke up and realized, hey, I’ve been in sales for 18 years! Yes, time does fly, especially when you are doing something you really enjoy. As I look back on my career, I can point to two traits that have been my greatest asset in succeeding in sales. Number 1 is a positive attitude. This trait is, by far, the one most important asset to have in sales. It is a positive attitude that always has me asking, “What if?” “Why not?” and "What opportunity will I discover today?". Almost any sales book or veteran in sales will agree with this and in looking back, I can only confirm, a positive attitude is paramount to success.