News & Articles

Fine-Tune Marketing Efforts by Eyeballing the Competition

Posted on Mon, May 15, 2017

Chances are, you know who your business rivals are. But do you know what they're up to?

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Tags: Employers, Competitive Strategy

Become a Winner by Avoiding These 5 Mistakes

Posted on Wed, May 10, 2017

Establishing a winning position in the marketplace is obviously critical to your company's success. The position, however, must be based on a sustainable competitive advantage.

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Tags: Employers, Competitive Strategy

Does Your Business Strategy Include CRM?

Posted on Tue, Dec 03, 2013

Higher client expectations and economic demands are causing organizations of all sizes to re-evaluate how technology can help them strengthen client relationships and grow their company.  As businesses focus on improving efficiency and increasing productivity, they need to also ensure that their Business Development efforts are as effective as possible.  A well-integrated CRM system supplements practice management initiatives and pays significant dividends with improved client retention, direct referrals, and new customer acquisition.

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Tags: Dan Holzgen, Customer Relationships, SBS Group Grand Rapids, Competitive Strategy, business consulting, Microsoft Dynamics CRM