Rich L. Noreen, CPA

Family Wealth & Strategic Planning Director

Rich L. Noreen, CPA joined EHTC (Echelbarger, Himebaugh, Tamm & Co., P.C.) as the Family Wealth & Strategic Planning Director in August 2021. Rich specializes in tax and business advisory services with an emphasis on closely-held businesses, high-net-worth families, private equity and family offices.

He was a past leader of the BDO USA, LLP National Pass-Through Specialist Group and led the West Michigan Private client services providing tax and business consulting services.

Rich works with a wide spectrum of clients, the majority of which are families that have operating companies where he provides consulting on tax and business-related issues including assistance with tax and business aspects of acquisitions and mergers. In the past, Rich also had an active practice working with Private Equity Groups with respect to acquisitions and divestitures as well as fund issues. He also provides consulting and compliance services to their portfolio companies. The industries that are represented by these companies include manufacturing, distribution, government contractors and service organizations.

In addition to providing consulting services with respect to a family’s businesses, Rich also provides assistance with charitable, gift, estate and generation-skipping tax planning. He has significant experience in structuring joint ventures and other business combinations both domestically and internationally. This planning takes into account U.S. and foreign income tax issues, as well as wealth transfer aspects.

Rich has also worked extensively with public and private charities. The work includes the tax aspects of formation and operations of both public and private charities, including unrelated business tax issues. He has advised donors on complicated gifting strategies to numerous private and public charities. As a long-standing Board member of the Grand Rapids Public Museum, he played a vital role in moving the operations of the museum from under the City of Grand Rapids into a newly formed Foundation. Rich is also on the Board of the Literacy Center of West Michigan.

Professional Affiliations

American Institute of Certified Public Accountants
Michigan Association of Certified Public Accountants


M.B.A., Grand Valley State University
B.S., Ferris State University


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Rich Noreen

Areas of Expertise:

  • Family Wealth Management
  • Strategic Planning
  • Private Client Services

Contact Information:
Phone: 616.575.3482
Fax: 616.575.3481